Overview
District Wellness, a top-rated chiropractic clinic in Arlington, VA, was struggling with slow website performance, an unoptimized Google My Business (GMB) profile, and a lack of local SEO strategy. These issues limited their ability to attract new patients, resulting in only 15 new patients per month. By addressing these challenges, I successfully increased their patient inquiries to 67 new patients per month, driving significant growth for their practice.
Services Provided
Website Optimization
- Speed Improvement: Optimized website loading times by compressing images, reducing code bloat, and leveraging caching techniques.
- User Experience (UX): Enhanced the site’s design for better navigation, mobile responsiveness, and overall user engagement.
- Content Update: Refreshed on-page content to highlight services, patient success stories, and the clinic’s top-rated reputation.
Local SEO
- Conducted keyword research to identify high-impact local search terms, such as “chiropractor near me Arlington VA” and “top chiropractor Arlington.”
- Optimized meta tags, headers, and content for local keywords to improve search engine visibility.
- Built local citations in relevant directories to strengthen the clinic’s presence in local search results.
Google My Business Optimization
- Updated the GMB profile with accurate clinic information, including services, hours, and contact details.
- Added professional images, patient testimonials, and posts to create an engaging GMB profile.
- Encouraged and managed reviews to build credibility and improve rankings in the local pack.
Impact
- Patient Growth: Increased new patient inquiries from 15 to 67 per month, a 347% increase in patient volume.
- Faster Website Performance: Reduced page load times by 60%, enhancing user experience and decreasing bounce rates.
- Stronger Local Presence: Secured top positions in local search results for high-converting keywords, driving consistent organic traffic.
- Optimized GMB Results: Boosted GMB engagement with a 40% increase in calls and direction requests through Google Maps.
- Web Designing
- Content Writing
- On Page SEO
- Technical SEO
- Off Page SEO
- GMB Optimization
- Tracking & Reporting
- Reputation Management
Web Design, Content Writing, Local SEO, GMB Optimization
District Wellness
Arlington VA, USA
March 5, 2024
Project Summery
By resolving website performance issues, implementing a comprehensive local SEO strategy, and optimizing the GMB profile, I transformed District Wellness’s digital presence into a lead-generating powerhouse. This case highlights the importance of a holistic approach to online optimization for local businesses.
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